What is an Average Multiplier?
Modified on: Sat, 24 Apr, 2021 at 2:22 AM
Overview
Avg.Multiplier is a metric calculated using click weighted method:
Avg.Multiplier = Sum(Clicks * Multiplier Value) / Sum(Clicks)
How does it work?
Data Sources of the Multiplier value might be different per channel:
- Google: Bidding History-- Due to Google Not Providing Multiplier Value via Its Report API
- Tripadvisor: Channel Report
- trivago: Channel Report
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