Getting Started with a Multiplier Report
Modified on: Sat, 24 Apr, 2021 at 2:26 AM
Introduction
A Multiplier Report is used to view performance data by different Multiplier types on different channels.
Several metasearch channels allow you to apply factors to your CPC bids for point of sales at the account or hotel level. When the final bid amount is calculated, the channel calculates the final bid based on your base CPC and these factors which are called Bid Multipliers.
How does it work?
You can access the Multiplier Report under the Report Catalogue tab. To create a Multiplier Report, you can click Create Report first.
Then you can click the drop-down box on the page and select the Derbysoft-multiplier.
Here are different Multiplier types and metrics you can apply to view performance data on different channels:
Type Name | Available Options |
---|---|
Available Channels | Google Tripadvisor trivago |
Available Multiplier Types | Length of Stay Check In Date Guests Days to ArrivalCheck-In Day of the Week Default Date |
Available Metrics | Cost(USD) Cost(Local) Clicks CPC(USD) CPC(Local) ROAS ABV(USD) ABV(Local) Bookings Conv. Rate Cost of Sale Room Nights Revenue(USD) Revenue(Local) CPRN(USD) CPRN(Local) Avg.Multiplier |
Note: Impressions, Eligible Impressions, Impression Share, FPS and VPS are not available in a current version.
Example
Below is a viewing example for an Avg.Multiplier and the number of clicks per different lengths of stay in the last 7 days on Google.
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