What is a campaign sub objective?

Campaign sub objective or sub target is a feature that allows you to define more specific targets for your campaign in addition to the global target. 

What can I set the sub target for?

This feature is currently available for the visibility or position campaigns at one of 2 levels:

• Hotel level: you can specify a visibility sub target for all the placements of a specific hotel inside the campaign.
  
  
• Channel + Market level: we can specify a visibility sub target for all the placements of a specific channel + market inside the campaign.

What are the benefits of setting the sub targets?

Operating with campaign sub targets helps you to avoid creating a large number of campaigns and reduce the time spent on campaign management.

For example, you can manage the budget of one hotel using a range of market-level position targets within just 1 campaign without creating separate campaigns and budgets per market.

Using the hotel-level sub targets allows you to boost or decrease the visibility of certain hotels when needed within one corporate campaign and budget.