Click Through Rate (CTR)
Modified on: Sat, 24 Apr, 2021 at 2:28 AM
Click Through Rate (CTR) is the ratio that people will click on the ad that you are displaying on the internet.
If CTR=8%, that means 8 out of 100 people will click on your ad. The higher the CTR, the more clicks your ad will attract so the CTR can be used to determine whether the content, design and so on are in line with users' preferences.
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