Today we are excited to share our recent achievements with you:


With this update, a new SOV Bidding Strategy is available. 

TripAdvisor BMP Campaigns that maximize your revenue can also be used directly on the Click platform. 


To learn more about the Kayak Bid Multipliers and new metrics of Google Audience Multipliers, please read the details below.



What‘s New


Bidding & Budget

  • The New SOV Bidding Strategy for Tripadvisor Sponsored Placements: You can target 100% SOV in order to not lose any impressions or maintain a more conservative approach starting with a minimum available target of 10% and constraining the maximum bid.
  • Now you can take advantage of Tripadvisor’s bidding solution creating your campaigns directly within the Click platform and manage everything in one place.
  • Kayak Bid Multipliers are now available in the Kayak Campaign Multiplier tab in Click.
  • We have added “Impressions” and “CTR” metrics in Google Audience Multiplier Management, where you are able to view Impressions and CTR per different audience as well as Point of Sale on Google and change the bid adjustment.


 

We would love to hear from you! 

We are constantly working on improving your experience with Click, creating the best place for your campaigns, and providing you with the necessary tools for easy management.


Want to help us make it better? Tap on the Feedback button in Click to tell us what you'd like to see next.