How to Create and View Google Hotel Callouts

Overview

Google Hotel Callouts is an extension type that allows you to include additional information (up to 2 lines of customizable text) in your ad inside the hotel booking module.

This function has already been released in Click, and you can add, edit or delete the callouts at the hotel level. You can also check the callouts in different views.

Steps

Add a New Hotel Callout
- Click on the Account Management -> Extensions tab to find the Google Hotel Callouts page;
- Please click Add New to create a new Hotel Callout;
- Select the language and input the callouts text, and click Save;
- Then you will see the callouts list page now.
View the Hotel Callouts
- Callouts View
- Hover over the number of the Assigned Hotels' columns to see which hotels have binded with the callout;
- Click the Callout Name to go to the callout edit page, you can edit the callout name and remove/add the hotels;
- Hover on the Action Button to enable or pause your callout;
- You can also select the callouts and bulk download the details.
- Hotel View
- Click switch the view from Callout View to Hotel View
- You can bulk delete the callouts.
Check whether Your callout has been Accepted or Not
- The system will sync the hotel callouts daily (08:20 UTC). If you create the callouts after 08:20 UTC, the callout will be synced to Google at 08:20 UTC the next day.
- Please click on the hotel callout status on the Google Ads platform, or check if the live ads have been displayed with the callout.
- For more information, please see the Advertising Policies provided by Google

Note: 

1)You are able to add multiple hotel callouts at the same time, but it’s up to binding with 20 callouts for 1 hotel.

2)If your Chain has not binded with Google Ads account,please contact your account manager to get the google callouts access.

3)If you have created the hotel callouts on Google Ads, please delete it on Google Ads, and create new callouts in Click.
*We will synchronize the hotel-level callouts with Google Ads, applying them at the Ad Group level across all campaign types (including DS Algo campaigns, Google Commission Campaigns, and Destination Ads - Google PPA Campaigns) that contain the hotels you've selected. Please note that if you have already set hotel callouts at the Ad Group level in Google Ads, our sync will replace those original callouts. Therefore, we strongly recommend deleting the existing callouts in Google Ads and creating new ones through our platform.