Commission-based campaign type offering refunds for cancellations

Trivago Net CPA allows clients to operate on a Cost Per Acquisition(CPA) model that will consider cancellations when calculating commissions. The cancellations will be deducted from the next invoice received by clients from DerbySoft. Should you receive any updates to bookings that have increased the booking amount, DerbySoft will also adjust the invoice amount accordingly. 

For more about Gross CPA please refer to What is Trivago Gross CPA?



TABLE OF CONTENTS

What to expect

  • The minimum bid amount for Net CPA is equal to 120% of the Gross CPA minimum. The additional 20% above the Gross CPA is Trivago’s consideration for cancellation rates.
  • Net CPA cannot be combined with any other bid strategy within a single POS. 
  • Net CPA, Gross CPA, and CPC bid strategies can be activated on the same account with restrictions:
  • Net CPA and Gross CPA bidding strategies cannot exist in the same POS.
  • Net CPA bidding strategy and CPC bidding strategy cannot exist on the same POS.
  • Gross CPA bidding strategy and CPC bidding strategy can exist on the same POS.
  • Net CPA bidding strategy for one POS and Gross CPA bidding strategy for a different POS can exist.
Notes:
Your account can have the following setup:
DE on 100% Net CPA
UK on 50% Gross CPA and 50% on CPC
US on 100% Gross CPA
IT on 100% CPCI

It is NOT possible to have the following setup:
ES on 50% Net CPA and 50% CPC
FR on 50% Net CPA and 50% Gross CPA

Invoicing

  • An additional line item for Trivago Net CPA credit will be added to the invoice showing as a negative amount.


How Net CPA accepts cancellations

Cancellations will only be accepted by Trivago if they are notified:

  • within 180 days of the booking date.

  • on or before the check out date of the booking.



For implementation please read How to Activate Trivago Net CPA and for reconciliation please read Intro to Reconciliation.