How to bulk upload Ad Copies for hotels on Expedia?

You can use the “channel” tab to download the existing ad copies under the chain and modify it and upload back to the system again.

“Locale”: do we have a list of all locals available?

If you have downloaded an ad copy template, you will find that for each of the hotels, we enumerate all the available 18 locales for it. Those with blank cells are not being set any ad copies. You can directly edit it or leave it as blank.

You can also take this list as the locale dictionary:

*Click here to download the locale dictionary to your device.

“Status” which options there are? What is this exactly referring to?

Status indicates if the Ad Copy is approved by Expedia. This is very important. If the Ad Copy isn’t approved, it won’t be shown.

“Disapproval reason” which options there are? What is this exactly referring to?

There is a guide from Expedia for users to check the reason why their ad copies are disapproved. We will pull the reason if there is any. 

*You can click the flowing links to download the attechment files:

Ad Copy Content -Guidelines

“Purhcase Path” what does it mean?

This relates to the bidding options Expedia provides:  combined or separated. If it is combined, the ad copies will apply to hotel and package scenarios at the same time. If it’s separated, the ad copies will only apply to the specific scenario.