Dear Clients,

We are excited to share about the upcoming upgrade for Bing campaigns on Click starting 4 September 2023 (UTC +0), aligning with the latest back-end API update to Lodging Campaigns.

What's New in the Upgrade:

• Updated Bidding Strategies:

First Position Share (FPS) and Visible Position Share (VPS) bidding strategies will now be available for Bing, replacing the Average Position bidding strategy. This allows the inclusion of Bing into cross-channel campaigns that are leveraging common bidding strategies.

• Increased Targeting Options: 

The device is selectable at the campaign level.

• Additional Bidding Levers: 

Multipliers will also be supported for Bing - expected rollout in early Q4 2023.

Timeline:

Upgrades will be released on September 4, 2023 (UTC +0) and are expected to be completed within 24 hours. While some downtime will be expected for Bing campaigns, other functionalities on Click will not be affected.

Action Required:

• Migration will be executed automatically

▸ Bing only Average Position campaigns: Campaigns will be converted to a VPS 75% goal. Recommend to monitor traffic post-migration.

▸ Cross-channel Average Position campaigns: Bing will be removed from the campaign due to incompatibility. Recommend to create new Bing campaigns post-migration.

• In the meantime, refrain from creating new campaigns using Average Position for Bing as they will be invalid with the upgrade.

Best Regards

Derbysoft Click Product Team

We would love to hear from you! 

We are constantly working on improving your experience with Click, creating the best place for your campaigns, and providing you with the necessary tools for easy management.

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