GLOSSARY - Report Catalogue
Modified on: Thu, 10 Oct, 2024 at 10:45 AM
This glossary is commonly used terminology regarding the Report Catalogue to help you understand the function.
- Date
- Account
- Campaign
- Placement
- Hotel
- Legacy
- Auction
- Search Criteria
- Performance
- Custom Attribute
- Booking Summary-Attributed Placement
- Booking Summary-Booking Details
- Booking Summary-System
Date
| Term | Definition |
|---|---|
Date | It determines when an event, such as a booking, a click, or a campaign, is created or occurs. |
Day of Week | The day of the week when an action, such as booking, a click, or a campaign, is created or occurs. |
Week | Seven days, often a Sunday through Saturday, that track the aggregated data of action, such as when a booking, click, or campaign, is created or occurs. |
Month | A unit of time, approximately 30 or 31 days in the Gregorian calendar, that tracks the aggregated data of an action, such as a booking, click, or campaign, when it is created or occurs. |
Quarter | A three-month period, typically divided into four quarters in a calendar year, that tracks the aggregated data of an action, such as a booking, click, or campaign, when it is created or occurs. |
Year | A 12-month period that tracks the aggregated data of an action, such as a booking, click, or campaign, when it is created or occurs. |
| Year Quarter | A combination of the year and the quarter (1-4) within that year that tracks the aggregated data of an action, such as a booking, click, or campaign, when it is created or occurs. |
Year Month | A combination of the year and the month within that year, that tracks the aggregated data of an action, such as a booking, click, or campaign, when it is created or occurs. |
Year Week | A combination of the year and the number of the week, that tracks the aggregated data of an action, such as a booking, click, or campaign, when it is created or occurs. |
Account
| Term | Definition |
|---|---|
| Account (Admin) | An administrative account holder is responsible for managing the campaign, bidding, and any sub-accounts. The admin account typically sets the rules and parameters for the sub-accounts. |
| Account (Sub) | A sub-account under the administrative account that is used for more granular control or budget allocation. |
| DS Chain ID | A unique code is assigned to a specific hotel chain or group with multiple properties on Click. |
| Chain | A hotel chain or collection of hotels that are owned, operated, or franchised by a single company and grouped with multiple properties on Click. |
| Account (Admin) ID | A unique code, assigned to the main administrative account, has control and oversight of all the sub-accounts within the Click platform. |
| Account (Sub) ID | The unique code assigned to the sub-administrative account is used for more granular control or budget allocation. |
Campaign
Term | Definition |
|---|---|
DS Campaign ID | Unique code number assigned to a specific campaign created in Click Platform. |
| Campaign Name | Name of campaign (e.g. Google Organic). |
| Channel Campaign | Indicate the channel campaign name. |
| Commission Type | Indicate the commission is categorized as PPS or PPB. |
| Campaign Type | Indicate that the campaign will be viewed on Metasearch, Destination, or Custom Campaign. |
| Campaign Subtype | Indicate the campaign targeting, whether it’s on specific channels. |
| Budget Plan | Indicate the budget plan name. |
| Funding Sources | Indicate the payment sources provided by the hotel/chain. |
Placement
| Term | Definition |
|---|---|
| Channel | Indicate the platform that users access, such as Google, KAYAK, Trivago, Tripadvisor, and Bing. |
| Placement Type | Indicate the location for search results displayed within metasearch or property-promoted ads. |
| Device Type | Indicate the users' device such as desktop, mobile, or tablet. |
| Channel/Market | Indicate the combination of the channel and market, to track the channel in each country. |
| Market | Indicate the ISO Alpha-2 country codes that represent each bidding country/territory. |
| Link Type | Indicate the link source of paid or organic. |
| Channel/State | Indicate the country state when geotargeting data is available. |
| User Booking Journey | Indicate the users' take when booking, domestic, international, or unavailable. |
Hotel
| Term | Definition |
|---|---|
| DS Hotel ID | A unique code number is assigned to a specific hotel property on Click. |
| Hotel Code | A unique code or identifier is assigned to a specific hotel property by city and hotel code or digit number. |
| Hotel Name | The name of a hotel property. |
| Hotel Brand | The brand or chain to which a hotel belongs. |
| Hotel Country | The country in which a hotel is located. |
| Hotel City | The name of the city where the hotel is located |
| Hotel Name (Booked) | The name of the hotel where a booking was made. |
| Hotel Brand (Booked) | The brand or chain to which the booked hotel belongs. |
| Hotel Code (Booked) | A unique code or identifier for the booked hotel. |
| Hotel Country (Booked) | The country where the booked hotel is located. |
| Hotel City (Booked) | The city where the booked hotel is located. |
Legacy
| Term | Definition |
|---|---|
| MSM Bidding Group | A specific manual bidding group within a channel is often used to optimize ad bidding placement and spending. |
Auction
| Term | Definition |
|---|---|
| Audience ID | A unique identifier is assigned to a specific target audience. |
| Ad Position | The placement of an ad on the channel search engine results page is typically measured by its position in the search results. |
| Avg. Ad Position | The average value of ad position on channel search engine results page |
| MBL | This abbreviation means MBL measures the rate parity of campaigns by looking at: Meet (M) price - the percentage of time that an ad is in perfect parity with OTAs. Beat (B) price - the percentage of time an ad is the cheapest rate vs OTAs. Lose (L) price - the percentage of time that an ad is more expensive than OTAs. |
| Beat Percent | The percentage of time that an ad is the cheapest rate vs OTAs. |
| Meet Percent | The percentage of time that an ad is in perfect parity with OTAs. |
| Lose Percent | The percentage of time that an ad is more expensive than OTAs. |
| Avg. Hotel Price Diff% | The average difference in rates between the direct rates available on the hotel's website and the rates offered by competitors on OTAs |
Search Criteria
| Term | Definition |
|---|---|
| Check In Date | The date when a user plans to check in at a hotel or accommodation during the booking process |
| Check Out Date | The date when a user plans to check out at a hotel or accommodation during the booking process |
| LOS | The number of nights a user intends to stay at a hotel or accommodation |
| Booking Window | The period between the date of the booking and the check-in date. It indicates how far in advance users make reservations. |
| Avg. Booking Window | The average number of days between the booking date and the check-in date. It signifies the average amount of time between when a traveler begins their search and when they make a booking. |
| Date Type | The classification of dates, such as actual, arrival, or departure dates. |
| Rooms | The number of rooms booked by a user in a single reservation. |
| Guests | The number of guests included in a booking can affect room selection and pricing. |
| Avg. LOS | The average number of nights users typically stay at accommodations booked through our platform. |
| Check In DOW | DOW stands for "Day of the Week". Check-In DOW refers to the specific day of the week when travelers are checking in to their accommodations (Monday - Sunday). |
| Booking Path | The booking path outlines the steps a user takes to complete a booking, from initial search to final confirmation. |
Performance
| Term | Definition |
|---|---|
| Room Nights | The total number of room nights booked. |
| CPC (USD) | A method of charging by websites is based on the number of times a visitor clicks on an advertisement on that website in US dollars. |
| ROAS | A marketing metric that measures the efficacy of a digital advertising campaign. ROAS helps online businesses evaluate which methods are working and how they can improve future advertising efforts. ROAS =Gross Revenue from Ad campaign/Cost of Ad Campaign. |
| ABV (USD) | The average value of bookings made is measured in US dollars. |
| Conv. Rate | The percentage of total users who convert after clicking through to the booking engine |
| Clicks | The number of times users click on hotel ad listings displayed. |
| Cost of Sale | The total cost percentage incurred to generate sales or bookings. |
| Cost (USD) | The total expenditure in US dollars incurred by advertisers for displaying their ads or listings |
| Cost per Booking (USD) | The average cost incurred to secure one booking is measured in US Dollars. |
| CPRN (USD) | The average cost incurred to secure one room night of booking is measured in US dollars. |
| Cost per Booking (Local) | The average cost incurred to secure one booking is measured in the local currency. |
| Bookings | The total number of travel reservations or bookings has been made. |
| Revenue (USD) | The total income generated through bookings is measured in US dollars. |
| Cost (Local) | The total expenditure in the local currency for the advertising campaigns. |
| CPRN(Local) | The average cost incurred to secure one room night of booking is measured in the local currency. |
| Revenue (Local) | The total income generated through bookings is measured in local currency. |
| CPC (Local) | A method of charging by websites is based on the number of times a visitor clicks on an advertisement on that website in local currency. |
| ABV (Local) | Average Booking Value measured in the local currency of the booking. |
| Visible Positions Share | The percentage of times a particular hotel's listing or advertisement appears in any of the visible positions on search results. |
| Impression Share | The percentage of impressions that your ads received compared to the total number of impressions that your ads could get. Impression Share = Impressions / Total Eligible Impressions Eligible Impressions are estimated by many factors, including price accuracy and itinerary coverage. Impression Share data is available for campaigns, ad groups, and hotel groups. Impression Share is a good way to understand whether your ads might reach more people if you increase your bid or budget. |
| Impressions | (means "display") The number of times an advertisement is displayed is the number of impressions. For example, if you open a page of a website, all the ads on it are "displayed" once, and each AD increases by 1 Impression. |
| First Position Share | The percentage of times a particular hotel's listing or advertisement appears in the first position in search results. |
| Eligible Impressions | The total number of opportunities for a particular hotel's listing or advertisement to be displayed. |
| Missed Impressions | The number of times a particular hotel's listing or advertisement was not shown when it was eligible to be displayed. |
| Avg. LOS (Booked) | The average number of nights a user books for their stay. |
| CTR | The ratio that people will click on the ad that you are displaying on the internet If CTR=8%, that means 8 out of 100 people will click on your ad. The higher the CTR, the more clicks your ad will attract so the CTR can be used to determine whether the content, design, and so on are in line with users' preferences. |
| Missed Impressions (Budget) | Missed impressions due to budget constraints. |
| Missed Impressions (Rank) | Missed impressions due to lower ranking or bidding position. |
| Stayed Bookings | The bookings that were completed resulted in guests staying at the booked accommodations. |
| Stayed Room Nights | The total number of room nights that were used by guests who booked. |
| Stayed Revenue (USD) | The total revenue generated from bookings where guests stayed, is measured in US dollars. |
| Stayed Revenue (Local) | The total revenue generated from bookings where guests stayed, is measured in the local currency. |
| Avg. Price Bucket | The average price range or category of accommodations booked is shown on Click. |
| Share of Voice | (or Impression Share) An important indicator of the success of your Destination Ads campaigns, and it represents the percentage of times your ads were shown about the total number of chances your ads could have been shown, including times when the competitors were ahead of you. |
| Avg. Base Bid | The average base bid amount serves as the starting bid for auctions on Click. |
| Avg. Base Bid % | The average percentage is the average percentage of the base bid amount, which serves as the starting bid for auctions on Click. |
| ROAS (Net) | ROAS calculated after subtracting all advertising expenses, providing a clearer view of net profitability. |
| Revenue (Net) (USD) | The total income generated through bookings and other sources is measured in US dollars. |
| ABV (Net)(USD) | Average Booking Value after subtracting all associated costs, measured in US dollars. |
| Revenue (Net) (Local) | The total income generated through bookings and other sources is measured in the local currency. |
| ABV(Net) (Local) | Average Booking Value after deducting all costs, measured in the local currency. |
| Cost of Sale (Net) | The total net cost of sales after subtracting all associated expenses |
Custom Attribute
Term | Definition |
|---|---|
Custom Attribute | Custom attributes are additional data fields, dimensions, or parameters that can be defined by the sub-account to track specific information relevant to the report |
Booking Summary-Attributed Placement
| Term | Definition |
|---|---|
Hotel Code (Attributed) | A unique identifier assigned to a hotel which is attributed to Click |
| Hotel Name (Attributed) | The name of a hotel that is attributed to Click |
| Hotel Brand (Attributed) | The brand or chain of a hotel that is attributed from Click |
| Hotel Country (Attributed) | The located country of a hotel which is attributed to Click |
| Hotel City (Attributed) | The located city name of a hotel which is attributed from Click |
| Channel (Attributed) | A platform or medium through which hotel bookings are made and attributed from Click, such as online travel agencies, direct hotel websites, or GDS systems. |
| Channel / Market (Attributed) | A specific segment or type of channel through which bookings are made and attributed from Click, combined with market context, such as leisure, corporate, or group bookings. |
| Device Type (Attributed) | The type of device used to make a booking or access hotel information which is attributed from Click, such as desktop computers, smartphones, or tablets. |
| Channel Type (Attributed) | The classification of the channel based on its function or role, such as distribution channels which is attributed from Click, marketing channels, or booking channels. |
Booking Summary-Booking Details
| Term | Definition |
|---|---|
| Hotel Code | A unique code or identifier is assigned to a hotel |
| Hotel Name | The name of a hotel property. |
| Hotel Brand | The brand or chain to which a hotel belongs. |
| Hotel Country | The country in which a hotel is located. |
| Hotel City | The name of the city where the hotel is located |
Booking Summary-System
| Term | Definition |
|---|---|
| Valid Booking | A booking that meets all required tracking criteria and conditions set by the hotel and attributed from Click, ensuring that it is confirmed, accurate, and eligible for processing or fulfillment. |
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