Happy 2021! 

Last year was full of great releases, and today, we keep on improving the features of our Click platform, creating the best place for your campaigns and providing you with all of the necessary tools for easy management and smart decisions.

In this first release of the new year, we are excited to share our recent achievements with you:

You can now personalize and subscribe to any alerts and notifications in the Notification setting. 

We are enabling Pay Per Booking (PPB) and Pay Per Stay (PPS) strategies for Google Property Promotion Ads (PPA) to minimize risks and help you increase the visibility of your properties with limited budget conditions.

We'd are introducing a new Link Type Dimension that will help you to track your performance much easier and break down the data by free and paid traffic.

Moreover, you can load your customized taglines with Brand Messaging for Trivago Sponsored Listings easier and quicker via Click User Interface.

You can set the global CPC spend cap for all your properties under the same chain/account in the Account Management section,  which will minimize the risk of overspending the budgets with new monthly budget caps for the whole chain or account.

What‘s New

Reporting & Dashboard

• You can now include Link Type Dimension in Standard Report type to differentiate the paid clicks (Tripadvisor SP Meta) and non-paid clicks (Tripadvisor SP).

Bidding & Budget

• Pay Per Booking (PPB) and Pay Per Stay (PPS) strategies are available for Google Property Promotion Ads (PPA).

You can also refer to a related article to check more details for Google Commission program.

Others

• A new data-driven Custom Notifications functionality is available. You can now build your own custom alerts by creating detection rules on metrics and dimensions：
  • Create Personalized Notifications for Specific Hotel, Channel, Market or Campaign
  • Define Custom Notifications Triggered by Changes in Metrics of Interest
  • Combine Multiple Criteria into a Single Alert
  • Schedule Alert to Run Daily, Weekly or Monthly

Click here to build your Alerts.

Improvements

Bidding & Budget

• You can now set and update the taglines of Trivago SL via Click UI directly. 

If you would like to know more about taglines on Trivago and which messages work best, contact your Digital Marketing Manager.

Account Management

• You can define the CPC spend caps for all your properties under the same chain/account.

Others

• We added a subscription feature for the system-defined notifications：
  • Subscribe to Any Notification Type for a Selected Account
  • Unsubscribe from the Notifications that are Irrelevant to You

We would love to hear from you! 

We are constantly working on improving your experience with Click, creating the best place for your campaigns, and providing you with the necessary tools for easy management.

Want to help us make it better? Tap on the Feedback button in Click to tell us what you'd like to see next.