Task

In this article, we will walk you through bid adjustments.



TABLE OF CONTENTS


 

Instructions

Step 1 Go to Placement page

You have 2 methods for navigating to the placement page:

  • Go to the Campaign List page -> tick the campaign you would like to change bid for -> View Placements button will be shown.
  • You can either select Placement under Bidding & Budget.


Step 2 Select placements

Select one or multiple placements and click on Bid Adjustment.

Note:
There are several kinds of status, which indicate whether the bid can be adjusted or not. Only "Bid Active" and "Pending" bid statuses can be adjusted. If the bid status is "Pending", the new bid will overwrite the former bid you’ve set before.


Step 3 Choose one type of adjustment

  • Set CPC / CPC % bid - you can set an exact bid value. 
    • You can input the accurate bid value you want to set by each channel.
    • At the final step of bid adjustment, you can see the changes you’ve made, click Submit to confirm the new bid you’ve set.
    • The placements’ bid status will change to "Pending".
Note:
Avg. Bid = sum (impressions of yesterday * bid live) / sum (impressions of yesterday)
  • % Increase of current bids - you can increase the bids by the % you’ve set.
    You can define the bid constraints that will cap each channel's maximum final bid. This setting is not related to the campaign level bid constraint.


  • Decrease of current bids - you can decrease the bids by the % you’ve set.
    You can define the bid constraints that will cap each channel's minimum final bid. This setting is not related to the campaign level bid constraint.