Campaign Management

• User Guide: Bing Lodging Campaign
• What is Bid Override?
• What is Campaign Sub Target?
• How to Duplicate a Campaign
• How to Select Placements
• How to Set a Bid Adjustment
• How to Setup a Campaign Sub Target

Destination Ads

• How to Create a PPA Campaign
• Intro to Trivago Sponsored Listings (SL) Campaign
• Intro to Tripadvisor Sponsored Placements (SP) Campaign
• How to Create SL Campaigns
• How to Create SP Campaigns
• Intro to Google Property Promotion Ads (PPA) Campaign

Commission

• Intro to Google Default PPS Campaign
• Intro to Google Commission Program
• Intro to Trivago Commission Campaign Settings
• Intro to Google PPS Default Campaign Setting
• How to Create Trivago Commission Campaign
• How to Create PPB Campaigns
• How to Create Tripadvisor PPS Campaign
• How to Create PPS Campaigns

Campaign Multipliers

• Getting Started with Campaign Multipliers
• Intro to Card Filters
• What is a Check-In Date?
• Getting Started with Multiplier Pages
• Intro to Optimization Types
• What is Performance Data Level?
• What are Multiplier Cards?

OTA Travel Ads

• User Guide for Set up Budget in OTA Travel Ads and HMP
• OTA Travel Ads - How to Use hotel bid & budget page to adjust hotel bids on Booking.com
• OTA Travel Ads - Add fund for your hotels on Booking
• User Guide for OTA Budget Plan
• User Guide of OTA Travel Ads - Expedia (2023 Edition)

Budget Plan

• Introduction to shared budgets using Budget Plan
• How to Create a Budget Plan
• How to create a campaign with a Budget Plan
• How to check the performance data of your budget plan

Paid Search

• User Guide for Paid Search Google - Branded Hotel Ads
• User Guide for Paid Search Google - Branded Destination Ads
• User Guide for Yahoo - Branded Hotel Ads
• User Guide for Yahoo - Branded Destination Ads

Cross-Media

• User Guide for Content
• User Guide for CrossMedia Google - Performance Max

GLOSSARY - Bidding & Budget

• GLOSSARY - Bidding
• GLOSSARY - Budget