Introduction

Some users are opting to manage their activity on a semi-granular basis using Position or Visibility targets. They do this to ensure their highest performing historical placements maintain a more consistent position/visibility by doing manual sense-checks of ROAS over time, and steering to an acceptable level through adjusting visibility targets. 

Therefore, we provide the Sub Target feature to fulfill these particular needs.

How does it work?

The Sub Target feature allows you to specify a hotel or market level First Position Share(FPS)/Visible Position Share(VPS)/Position target within a campaign so you do not need to split hotel-level budget across many campaigns and it allows for easier budget pacing.