Intro to Tripadvisor Sponsored Placements (SP) Campaign
Modified on: Mon, 6 Dec, 2021 at 5:25 PM
Introduction
Sponsored Placements campaign is one of the solutions available to accommodations as part of TripAdvisor Ads. Sponsored Placements drive visibility and traffic to the property by putting it on top of search results, in front of travellers searching TripAdvisor for a place to stay in the location of the property.
How does it work?
Sponsored Placements can appear in:
- Destination search results list (ex. “Hotels in London”): depending on the bid, the ad appears on the top of the list, throughout the list, on different pages of the location properties list;
- Competitor’s hotel review page as “Nearby” or “Similar” properties. If this hotel review page has been reached through a sponsored ad, TripAdvisor will also add a category “Similar Sponsored”;
- TripAdvisor map search results.
Benefits of Using This Feature
Sponsored Placements help you gain more visibility and exposure. Ideal for new openings and refurbished hotels. It can also be beneficial for periods of low occupancy or special events in the area.
Did you find it helpful? Yes No
Send feedbackSorry we couldn't be helpful. Help us improve this article with your feedback.