Task

 In this article, you will get into how a Trivago SL campaign can be created.

Prerequisites 

Request Access from the platform or get the access to SL Campaigns by contacting directly to your Digital Marketing Manager or Implementation Manager.

TABLE OF CONTENTS

• Step 1 Create Campaign
• Step 2 Choose SL Listings
• Step 3 Setting

Instructions

Step 1 Create Campaign

Go to Campaign Management and click on Create Campaign.

Step 2 Choose SL Listings

Select Destination Ads then choose Trivago Sponsored Listings.

Step 3 Setting

Input the campaign settings information.

Tip:
We recommend you to start with 1 hotel per location (city) because Trivago currently shows 1 sponsored listing per destination.

Notes:
① Only Manual CPC strategy is available now.
② Currently we don't have the campaign/hotel+pos level budget control, if you want to have the budget control, you can download the file and upload it to Trivago

Outcome

When you finish setting up all the information, you can check performance data on campaign list/campaign detail page.