Introduction

Google Commission Campaign is a type of metasearch campaign in Google Hotel Ads that allows you to pay a fixed commission percentage of the booking value on a Pay Per Booking or Pay Per Stay model. Although the exposure of your properties is likely to be limited when compared to CPC strategies, the final performance is predictable as you pay only when a booking is made or consumed.

Pay Per Booking (PPB)

Google Hotel Ads with a Pay Per Booking strategy helps you achieve a predictable cost per booking. The commission amount that you define in the campaign settings should represent how much revenue you're willing to spend on Google Hotel Ads for each dollar that you earn from bookings.

Pay Per Stay (PPS)

Google Hotel Ads with a Pay Per Stay strategy helps you achieve a predictable cost per stay. The commission amount that you define in the campaign settings should represent how much revenue you're willing to spend on Google Hotel Ads for each dollar that you earn from stays that have occurred. PPS strategy requires the Google Conversion Pixel to be implemented & live on your Purchase Confirmation page.