Task

In this article, a flow of creating a PPB campaign will be shown.

 


TABLE OF CONTENTS

 


Instructions

Step 1 Create Campaign


Step 2 Setting

You can refer to below description for your setting:

ItemsDescription
Campaign Name
Create a campaign name which is unique in one Chain
Google Account
This will appear when one Chain has multiple google accounts
Market
Select market(s) you want to target. Each market may only be part of one campaign under one Google Account.
Bid Strategy
Select Pay Per Booking/Pay Per Stay bid strategy
Commission Amount
Set the commission amount in the range of 0.1%~100%
Budget
Set monthly budget (Currency will keep the same as your Google account)
Schedule
Set a start date and end date for your campaign


Note:
All hotels under your Chain will automatically be activated by default when you create a campaign. You can quickly toggle on/off in the column named Status to change the hotel participant of this campaign or not.



Outcome

You can check Hotel-level performance on this page.

You can check market-level performance on this page.