Introduction

Campaign Multipliers are available on all Metasearch campaigns which utilize the DerbySoft Algorithm for optimization. They provide you the ability to view the performance of all multipliers applied to a campaign, split by channel and multiplier type. Where technically possible, you also have the ability to toggle manual control of particular channel multipliers to fine-tune optimization to your preferences.

How does it work?

Campaign Multipliers can be found by clicking on the campaign name from the Campaign List page. Within a Campaign, on the campaign sub-menu, a Multipliers tab will be visible.

Goals of Using this feature

• Provide you visibility of all multipliers active on a particular campaign.
• Allow you to view the current bid multiplier set, split by channel, type, and bucket.
• Understand performance by the multiplier.
• Allow you to switch to manual optimisation where necessary.
• Simplify the optimisation process as far as possible by bringing together the bid & key guiding performance metrics/algorithm recommendations into one view.