Overview

By Default, multipliers at the campaign level will be set to AI Optimised where possible (except Audience and Check-in Date). You have the option to toggle on Manual Optimisation, using the dropdown on the Multipliers Bid row in the Multiplier Card.

How does it work?

Once enabled, the Multiplier Card UI will allow manual input. To adjust the multiplier value, you can either:

• Manually type the value into the input box
• Click and slide the handle on the chart

Once set to manual optimization the algorithm will no longer adjust this multiplier.

However, we also provide an additional row detailing the AI Suggestion. This is the algorithm's recommendation, so you have visibility of what the algorithm would do for reference.

Manual Multipliers should be reviewed regularly to ensure they are set appropriately for the campaign and are adapted in line with changes in performance.

Important:
Special attention should be paid to the volume of data available: adjustments should be small and measured, particularly when performance data referenced is based on relatively limited volumes of data.