Introduction to shared budgets using Budget Plan
Modified on: Wed, 11 May, 2022 at 1:06 PM
Introduction
Budget Plan is a new section that allows multiple campaigns to share a single, portfolio-level budget. It will consist of two types of budget plans(only portfolio level budget plan is available in V1).
- Portfolio level budget plan
Budgets are allocated to a group of hotels and may be freely optimized between those properties to drive performance. - Hotel level budget plan (Coming soon)
Budgets are allocated to individual hotels and must be used solely on those properties.
Benefits of using a portfolio level budget plan
By using a portfolio level budget plan, you are able to:
- Schedule the portfolio level budget: Submit up to 15 months of budget for your marketing activities. Help to save time when planning for seasonal/half-year/annual budget plans.
- Set a budget spend cap for a group of campaigns. When the total portfolio level budget is exhausted, the budget plan and all participating campaigns will be paused.
- Allocate budget to multiple campaigns according to weight in one step. No need for any calculations, assign weight to each campaign on the campaign list page.
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