User Guide: Bing Lodging Campaign
Modified on: Mon, 8 Apr, 2024 at 10:57 AM
TABLE OF CONTENTS
Introduction
- The back-end API for Bing is being upgraded to a new version called “Lodging Campaigns”
- From the front-end UI, the user flow is set at parity with the Google Hotel Ads campaign already
- A Bing lodging campaign enables clients to:
Easily manage and define their performance goals with two additional enabled strategy types: VPS(Visible Position Share), and FPS(First Position Share)
Intuitively select markets, hotel groups, and device
Utilize algorithm logic for modifier adjustment(Phase 2, Q4)
Workflow
1. Create a Campaign
1-1 Campaign Type Selection
- Under the Bidding-Campaign Management menu, click Create Campaign to build a new campaign.
- Select the campaign type as Metasearch.
- Select the campaign sub-type as DerbySoft-Cross Channel Algorithm.
1-2 Campaign Setting-Basic Info
Campaign Name: add a campaign name
1-3 Campaign Setting-Placement
- Hotels
Select the Hotels you want to bid for this campaign.
- Channel/Market
Select Bing and the Markets you want to bid for this campaign.
- Device
Multi-selectable values: Desktop, Mobile, Tablet
Default value: All devices selected
- Priority
Selectable values: Highest, Lowest, Custom
Default selection: Highest
1-4 Campaign Setting-Objectives
- Objectives
Available selection
- Return on Advertising Spend(ROAS)
- Visible Position Share(VPS)- New
- Advanced
You can set the advanced target at your need
1-5 Campaign Setting-Budgets & Schedule
You can set the budget as either unlimited or choose a budget plan to manage the Budget&Schedule it accordingly.
2. Update a Campaign
2-1 Campaign Update
- You can view the campaign created just now on the Metasearch campaign list page
- You can also click the Campaign name to enter the overview page, then click the Settings tab to edit your campaign setting to your needs.
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