TABLE OF CONTENTS

Introduction

Yahoo - Branded Destination Ads is another type of Paid Search: It will boost the visibility and bookings of your brand, and promote your brand with location based ads on Yahoo Channel.

How to Create the Yahoo - Branded Destination Ads

Steps

  1. Go to the Paid Search Campaign List page

    • Bidding -> Paid Search section, click the Create Campaign button at the upper right corner on the Paid Search Campaign List page

  2. Select Campaign Type and Campaign Sub-Type

    • Select the Paid Search and then Campaign Subtype to Yahoo - Branded Destination Ads

  3. Complete the Settings step

    • Fill in your Campaign name in the Basic info
    • Fill in the Placement.
      • Destination: You need to pre-create Destinations on Click -> Content -> Profiles -> Destination page
      • Market: Choose which markets to target
      • Language: Only Japanese is available
      • Devices: Desktop, Mobile, Tablet
    • Budget & Schedule: Be able to define on which level you would like to spend the money.
      • Unlimited: there is no limitations on the cost of this campaign
      • Campaign: you can define a campaign's exclusive budget. When the campaign cost is nearly spent out (estimated left days <= 2), click would pause the campaign. 
      • Destination: you can define a default destination budget, later you can update it on the Campaign details - Destinations page. When the Campaign - Destination cost is nearly spent out (estimated left days <= 2) we will pause the Destination in this campaign.

  4. Review the Keywords and the Negative Keywords

    • Keywords/Negative Keywords: they will all follow the same rule of Google - Branded Hotel Ads. For Yahoo - Branded Destination Ads, we will only generate the Japanese version Keyword.
    • You can review the System/Chain Negative Keyword List and be able to enable or pause to use it.

  5. Link Ads with the Campaign

    • You can select the Search Type of Ads to link with this Campaign.
    • The Ads order in this list means the priority, the ads at the top will have the higher priority to be shown on the Channel side.
    • Schedule (Coming Soon): Display the Ads schedule and you can review when it will be alive on the Channel side.
    • Hotels: Display how many hotels selected in this campaign are covered in that Ads
    • JA: Display how many hotels selected in this campaign have Japanese version Ads in that Ads

    • There is only Callout and Sitelinks are available on Yahoo

  7. Review the Ads and Create the Campaign

    • Review the ads by Hotels and the Languages.

    • Be able to switch to Component View and review the Asset linked with the Ads.

    • Be able to switch to other devices to pre-review the Ads


Visual Guide

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How to Update the Yahoo - Branded Destination Ads

Steps

  1. Go to Bidding -> Paid Search section, find the campaign you would like to edit. 
  2. Click the campaign name to go to the Campaign details page. 
    • On the Settings tab, you can edit the Destinations, Markets, Languages, Objective, Budget, Schedule and the Campaign Status
    • On the Ads tab, you can update the linked Ads
    • On the Extensions tab, you can update the Extensions


Visual Guide

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How to Check the Performance

  • You can check the performance data on the Campaign section
  • You can also check the performance data on Reporting -> Report Catalogue. 

Standard Report

Paid Search Report