Today we are excited to share our recent achievements with you.

In this release:

• Metasearch - Google tROAS Campaign
• Trivago Global Roll Out of SPA

What's new

Bidding & Budget

• Metasearch - Google tROAS Campaign

A new metasearch campaign type, the Google tROAS Campaign. You can set up your target tROAS and Google will adjust your bid accordingly. 

Please also note that starting April 30, 2024, Google Commissions (per Stay) and Commissions (per Conversions) bid strategies will no longer be available for new Hotel Ads campaigns. But you can still access historical data thereafter.

Find your Campaign Settings Page

Select the tROAS as your Target

Improvements

Bidding & Budget

• Trivago Global Roll Out of SPA

We have released Trivago SPA global phase 3- Stop submitting separate SPA bid files, and only keep version 1's bid modifier, trivago channel side will use FPA bid as the default SPA bids.

We would love to hear from you! 

We are constantly working on improving your experience with Click, creating the best place for your campaigns, and providing you with the necessary tools for easy management.

Want to help us make it better? Tap on the Feedback button in Click to tell us what you'd like to see next.