Today we are excited to share our latest update with you.

In this release:

• Expedia Travel Ads in OTA Ads V2. Create and manage Expedia campaigns in the same place as your other OTA campaigns.
• One setup, many campaigns. Create a single campaign, or split one setup into a campaign per hotel or per market.
• Five bid strategies. Choose DerbySoft ROAS (AI-optimised), Expedia ROAS, Max Clicks, Max Room Nights or Manual CPC.
• Prepaid Funds. Top up a Fund in advance and link your campaigns to it. You always know how much is available to spend.
• Automatic pause and resume. If a Fund runs out, its campaigns stop delivering. They restart on their own after a top-up. Campaigns you paused yourself stay paused.
• A full Ledger. Every deposit, spend and transfer is recorded. You can filter the Ledger and export it.

 What's new

Expedia Travel Ads Now Available in OTA Ads V2

From November 10, 2026, Click users can run Expedia Travel Ads campaigns directly in OTA Ads V2. Expedia campaigns are prepaid: each campaign spends from a Fund that you top up in advance. You manage your Funds in the new Billing section.

This release is for hotel and chain users who manage OTA advertising in Click. There's nothing to switch on. Open OTA Ads from the left menu to get started.

Important: Expedia Ads campaigns are available only in OTA Ads V2. You can't manage them in the legacy OTA Ads platform.

Campaigns: Create a Campaign Step by Step

Click Create Campaign to open a guided wizard. You move to the next step once the current one is complete:

• Channel: choose Expedia Travel Ads.
• Basics: choose a structure (single, per hotel or per market), a name and optional tags.
• Targeting: choose hotels, markets and booking path. You can also exclude a range of check-in dates.
• Objective: choose a bid strategy and its target.
• Budget and Funding: set a daily or monthly budget, or leave it unlimited, and choose the Fund to spend from.
• Schedule: run it always on, or between specific dates.
• Review: check the summary, then submit.

If you leave part-way, you can save your work as a draft. Pick it up later from Continue a draft.

Campaigns: Bid Strategies

Choose one of five bid strategies in the Objective step. Each strategy has its own setting.

Campaigns: Clear Campaign Status

Each campaign shows its status: Active, Scheduled, Paused, Ended or Archived. When a campaign is held back, a status tag explains why, such as No funds, No fund assigned, Fund paused or No budget. Hover over a tag to see the reason.

Manage campaigns from the list

• Pause or enable a campaign from its row.
• Edit the bid target, budget or bid strategy inline.
• Duplicate, download, archive or restore a campaign from its row menu.
• Update many campaigns at once with a bulk-edit template.

Campaign details

Open a campaign to see its Hotels, Placement, Multipliers, Ads and Settings tabs. Under Manual CPC and Max Clicks, you can adjust bids with multipliers for device, distance, days to arrival, length of stay, day of week and more.

What's new in Billing

The new Billing section has three tabs: Funds, Ledger and Billing profiles.

Funds

A Fund is a prepaid balance that your Expedia campaigns spend from. The Funds list shows each Fund's Gross balance and Available balance, plus the campaigns linked to it. Funds with the lowest available balance appear first. Status tags such as Low balance, No balance and Overspend help you spot Funds that need a top-up.

• Create a Fund. Give it a name, choose a billing profile, channel and currency, then save.
• Deposit money. Click Deposit on a Fund's Ledger tab or on Billing > Ledger. A deposit shows as Pending until it is Confirmed. You can cancel your own Pending deposit.
• Transfer between Funds. Move available balance from one Fund to another with the same currency and legal entity.
• Set your own low-balance thresholds in a Fund's Settings tab.
• Pause, enable or archive a Fund when you no longer need it.

Ledger

The Ledger lists every deposit, spend, spend correction, transfer, credit, debit and refund, with the balance after each one. Filter it by type, status, date, amount or Fund. Totals and exports follow your filters. Ledger entries are never edited or deleted, so you always have a complete record.

Billing profiles

See the legal entity, address, tax ID and contact emails used for your invoices. Billing profiles are read-only; contact your account manager to change one.

Getting started

1. Check your billing profile. Go to Billing > Billing profiles and make sure you have at least one Enabled profile.

2. Create a Fund. On Billing > Funds, click Create fund and choose the currency you want to spend in.

3. Make a deposit. Open the Fund, click Deposit and enter an amount between 250.00 and 25,000.00.

4. Create your first campaign. Go to OTA Ads V2, click Create Campaign, choose Expedia Travel Ads, and link the campaign to your Fund in the Budget and Funding step.

5. Keep an eye on your balance. Watch the Funds list for Low balance tags and top up before a Fund runs out.

For step-by-step instructions, see the Expedia Ads User Guide: Campaigns & Billing.

Good to know

• A campaign can only spend while its Fund is Enabled and has enough Available balance.
• A Fund's billing profile, channel and currency can't be changed after you create it.
• You can move a campaign to another Enabled Fund with the same currency from Settings > Budget and Funding.
• Campaigns can't be deleted, but you can archive them. Drafts can be deleted.

We would love to hear from you!  

We are constantly working on improving your experience with Click, creating the best place for your campaigns, and providing you with the necessary tools for easy management.

Want to help us make it better? Tap on the Feedback button in Click to tell us what you'd like to see next.